Kook II

Kook is the second establishment of the Korean bistro chain in Moscow. These are modern, bright, dynamic restaurants with similar cuisine, which are aimed at a young audience. The project is a flagship for the chain and it was important for us to create a unique space design project that could convey the light craziness and energy of modern Korea and K-pop culture.

The design concept for the project is inspired by images of Korean concept stores where shopping is a true visual experience. We created a similar atmosphere just for dyning, where furniture and art objects blur the boundaries between art and design. A place that you want to come to not only for dinner, but to be in a unique space filled with lots of “selfie points”. ...

In a small space it was necessary to accommodate a sufficient number of seats without compromising comfort and ergonomics. Zoning the space with furniture and neon lights of different colors divides the restaurant interior into three blocks, forming different zones. Large arched windows and high ceilings leave a lot of air in the compact room. We enhanced this effect by leaving the ceilings open and adding a lot of lights and mirrors.

The core of the interior is a wall with 24 round through-windows opening onto the kitchen with built-in lighting in the Kook brand's signature colors, under which a hovering bench sits. This is a difficult element to realize, but the construction team, under our supervision, executed it exactly as we intended. Almost everything on the site was custom-made according to individual drawings - from the panels imitating a recording studio to the wet floor sign.

The interior of the Korean restaurant is filled with many art objects, each of which contributes to the uniqueness of the space. A volumetric brand mascot, a chandelier made of plastic tubes, a merchandising area made in the style of vending machines, microphone lamps, a galvanized administrator's station - each object here tells its own story. The modern interpretation of the ticker, which has become an iconic element for the chain, enhances the overall atmosphere and reflects the essence of Kook's dynamic approach.