ZAP is a project defined by the energy of the city. Our objective was not to shelter the guest from the bustle, but to channel that drive by clearing the space of unnecessary visual noise. We designed this pizza restaurant interior as a place for those who value the rhythm of the metropolis — in motion, on the go, but within a distinct rhythm. ...
Urban Fast Food Interior Design: City Energy as the Concept
The project is built on the sensation of being in the city, in motion. The visual dominant is light referencing evening traffic — dynamic light lines pierce the space, creating an intuitive path toward the ordering zone.
The Red Core: Communal Space and Brand Identity
At the center is the "Red Core" — a communal bar table transitioning into regular seating, acting as a gravity point. It offers scenarios from a quick bite to a waiting area for delivery couriers. The area is clad in classic subway tiles — a conscious homage to New York subway stations (1904), glossy and timeless, expanding the space and reflecting city rhythms.
Materials, Wayfinding, and Engineering in Commercial Interior
Inspired by Berlin, New York, and Paris metro systems. Tactile tiles underscore the urban-café concept and connect the interior with the street. Brand identity is integrated into the architecture: the bar pattern and radiator screens unite interior and brand. Red cables between beams mimic a subway map, tying the ceiling into a unified network.
Related project: KEB HOUSE
Russia, Dolgoprudny
Area: 138 m2
Year: 2025
Interior designer: Konstantin Ostroukhov, Arpy Abgaryan
Photo by Inna Kablukova
